When the culture war became a business model


News organisations with the most cynical motivations have conscripted themselves into the culture war.

Companies like Fairfax and Newscorp have conspired with the very worst of the left and right, organising themselves into militant, ideological armies. No longer reporting from the sidelines, news organisations have joined the battle, bleeding pages of ink, eager to make it onto the front-page of history.

The more craven audience analyst might argue this behaviour is merely identifying and engaging with your audience. In my opinion, many news organisations are directly responsible for fragmenting the culture with articles that police speech and shame their subjects for having the audacity to hold two or more conflicting ideas, or for holding views which fall outside of the publication’s chosen tribe, and encourage their users to do the same.